Media spend
$5.14M
▼ 6.5%vs prior year
Inquiries generated
22,304
▲ 14.9%vs prior year
Cost per inquiry
$230
▼ 18.7%vs prior year
Signed cases from media
3,182
▲ 19.0%vs prior year
Cost per signed case
$1,614
▼ 21.5%vs prior year
Return on media spend
7.5×
▲ 32.1%vs prior year
Intake pathway
How the period's media turns into signed matters, stage by stage. Percentages are the pass-through rate from the previous stage.
Hover a stage for volume
Spend, inquiries and signed cases by month
Columns show media investment. The line is the metric you pick.
Media spend Inquiries
Where the budget goes
Share of media spend by channel.
Cost per signed case by channel
Lower is better. The firm-wide blended rate is marked.
Channel contribution
Every channel's share of spend against its share of signed cases.
Share of spend Share of signed cases
Digital campaign detail
Search, social, display and video campaigns for the period. Click a column heading to re-sort.
20 campaigns · 12-month view
| Campaign | Type | Channel | Spend▼ | Impressions | Clicks | CTR | CPC | Inquiries | Cost / inquiry | Signed | Cost / signed |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Local Services — Metro Central | Local | Local Services Ads | $725,108 | 214,467 | 24,540 | 11.44% | $30 | 4,413 | $164 | 690 | $1,051 |
| Local Services — Riverside | Local | Local Services Ads | $323,985 | 95,825 | 10,332 | 10.78% | $31 | 1,817 | $178 | 309 | $1,050 |
| Brand — Metro Central | Brand | Paid Search | $302,333 | 315,873 | 20,321 | 6.43% | $15 | 2,074 | $146 | 300 | $1,007 |
| Non-Brand — Auto Injury | Non-Brand | Paid Search | $291,136 | 304,174 | 8,561 | 2.81% | $34 | 924 | $315 | 136 | $2,136 |
| Local Services — Lakeside | Local | Local Services Ads | $246,845 | 73,010 | 7,711 | 10.56% | $32 | 1,308 | $189 | 216 | $1,142 |
| Local Services — Northgate | Local | Local Services Ads | $154,278 | 45,631 | 4,618 | 10.12% | $33 | 774 | $199 | 127 | $1,211 |
| Native Content — Injury Guides | Awareness | Display & Native | $146,345 | 15,486,287 | 27,020 | 0.17% | $5 | 552 | $265 | 52 | $2,818 |
| Non-Brand — Injury General | Non-Brand | Paid Search | $134,370 | 140,388 | 3,462 | 2.47% | $39 | 386 | $348 | 59 | $2,293 |
| Performance Max — Auto | Automated | Paid Search | $128,772 | 134,538 | 7,934 | 5.90% | $16 | 489 | $263 | 75 | $1,728 |
| Display Retargeting | Retention | Display & Native | $119,737 | 12,670,598 | 44,216 | 0.35% | $3 | 600 | $200 | 55 | $2,170 |
| Video Reach — Metro | Awareness | Online Video | $98,858 | 14,022,376 | 8,882 | 0.06% | $11 | 351 | $281 | 44 | $2,249 |
| Prospecting — Injury Interest | Non-Brand | Paid Social | $96,162 | 3,187,688 | 35,439 | 1.11% | $3 | 388 | $248 | 44 | $2,171 |
| Local Services — Harbor Point | Local | Local Services Ads | $92,567 | 27,378 | 2,711 | 9.90% | $34 | 438 | $212 | 74 | $1,249 |
| Non-Brand — Elder Care | Non-Brand | Paid Search | $78,383 | 81,893 | 2,458 | 3.00% | $32 | 265 | $296 | 41 | $1,916 |
| Brand — Riverside | Brand | Paid Search | $67,185 | 70,194 | 4,327 | 6.17% | $16 | 420 | $160 | 61 | $1,107 |
| Non-Brand — Workplace Injury | Non-Brand | Paid Search | $61,586 | 64,344 | 1,862 | 2.90% | $33 | 200 | $308 | 31 | $1,957 |
| Retargeting — Site Visitors | Retention | Paid Social | $58,938 | 1,953,744 | 31,425 | 1.61% | $2 | 389 | $152 | 42 | $1,405 |
| Brand — Lakeside | Brand | Paid Search | $44,790 | 46,796 | 2,822 | 6.03% | $16 | 268 | $167 | 41 | $1,094 |
| Video Reach — Regional | Awareness | Online Video | $42,368 | 6,009,589 | 3,232 | 0.05% | $13 | 127 | $334 | 15 | $2,798 |
| Brand — Northgate | Brand | Paid Search | $11,198 | 11,699 | 689 | 5.90% | $16 | 64 | $174 | 9 | $1,196 |