What stands out
Automatically derived from the current filters — the movements and reference points worth reading first.
down 21.5% against last year, on $5.14M of media producing 3,182 signed cases.
$38.5M attributed revenue, up 32.1% versus last year.
$1,105 per signed case versus $3,516 on Out-of-Home — a 3.2× gap across the period.
22,304 inquiries in the window, up 3.6% on sign rate and up 28.8% in monthly inquiry volume across the window.
Intake pathway
How the period's media turns into signed matters, stage by stage. Percentages are the pass-through rate from the previous stage.
Spend, inquiries and signed cases by month
Columns show media investment. The line is the metric you pick.
Where the budget goes
Share of media spend by channel.
Cost per signed case by channel
Lower is better. The firm-wide blended rate is marked.
Channel contribution
Every channel's share of spend against its share of signed cases.
Digital campaign detail
Search, social, display and video campaigns for the period. Click a column heading to re-sort.
| Campaign | Type | Channel | Spend▼ | Impressions | Clicks | CTR | CPC | Inquiries | Cost / inquiry | Signed | Cost / signed |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Local Services — Metro Central | Local | Local Services Ads | $725,108 | 214,467 | 24,540 | 11.44% | $30 | 4,413 | $164 | 690 | $1,051 |
| Local Services — Riverside | Local | Local Services Ads | $323,985 | 95,825 | 10,332 | 10.78% | $31 | 1,817 | $178 | 309 | $1,050 |
| Brand — Metro Central | Brand | Paid Search | $302,333 | 315,873 | 20,321 | 6.43% | $15 | 2,074 | $146 | 300 | $1,007 |
| Non-Brand — Auto Injury | Non-Brand | Paid Search | $291,136 | 304,174 | 8,561 | 2.81% | $34 | 924 | $315 | 136 | $2,136 |
| Local Services — Lakeside | Local | Local Services Ads | $246,845 | 73,010 | 7,711 | 10.56% | $32 | 1,308 | $189 | 216 | $1,142 |
| Local Services — Northgate | Local | Local Services Ads | $154,278 | 45,631 | 4,618 | 10.12% | $33 | 774 | $199 | 127 | $1,211 |
| Native Content — Injury Guides | Awareness | Display & Native | $146,345 | 15,486,287 | 27,020 | 0.17% | $5 | 552 | $265 | 52 | $2,818 |
| Non-Brand — Injury General | Non-Brand | Paid Search | $134,370 | 140,388 | 3,462 | 2.47% | $39 | 386 | $348 | 59 | $2,293 |
| Performance Max — Auto | Automated | Paid Search | $128,772 | 134,538 | 7,934 | 5.90% | $16 | 489 | $263 | 75 | $1,728 |
| Display Retargeting | Retention | Display & Native | $119,737 | 12,670,598 | 44,216 | 0.35% | $3 | 600 | $200 | 55 | $2,170 |
| Video Reach — Metro | Awareness | Online Video | $98,858 | 14,022,376 | 8,882 | 0.06% | $11 | 351 | $281 | 44 | $2,249 |
| Prospecting — Injury Interest | Non-Brand | Paid Social | $96,162 | 3,187,688 | 35,439 | 1.11% | $3 | 388 | $248 | 44 | $2,171 |
| Local Services — Harbor Point | Local | Local Services Ads | $92,567 | 27,378 | 2,711 | 9.90% | $34 | 438 | $212 | 74 | $1,249 |
| Non-Brand — Elder Care | Non-Brand | Paid Search | $78,383 | 81,893 | 2,458 | 3.00% | $32 | 265 | $296 | 41 | $1,916 |
| Brand — Riverside | Brand | Paid Search | $67,185 | 70,194 | 4,327 | 6.17% | $16 | 420 | $160 | 61 | $1,107 |
| Non-Brand — Workplace Injury | Non-Brand | Paid Search | $61,586 | 64,344 | 1,862 | 2.90% | $33 | 200 | $308 | 31 | $1,957 |
| Retargeting — Site Visitors | Retention | Paid Social | $58,938 | 1,953,744 | 31,425 | 1.61% | $2 | 389 | $152 | 42 | $1,405 |
| Brand — Lakeside | Brand | Paid Search | $44,790 | 46,796 | 2,822 | 6.03% | $16 | 268 | $167 | 41 | $1,094 |
| Video Reach — Regional | Awareness | Online Video | $42,368 | 6,009,589 | 3,232 | 0.05% | $13 | 127 | $334 | 15 | $2,798 |
| Brand — Northgate | Brand | Paid Search | $11,198 | 11,699 | 689 | 5.90% | $16 | 64 | $174 | 9 | $1,196 |